Produced for the renowned Coulson Bros. of Milford Bay, this floating key chain was attached to HIDEAWAYS magazine and delivered to every cottage dock on Lake Muskoka. We were ultimately confident in the strength of this campaign concept given the fact that the cottagers on Muskoka met two criteria: 1. They have cottages on Lake Muskoka (part of the Coulson Bros. service area); and, 2. They all have at least one boat. A well-received campaign with above-average retention and shelf life.