Brand Identity

Hawkestone Soap Co.

It is a valued opportunity for us as marketers and designers to give birth to the identity for a brand new business. We had been given just that opportunity in 2008 when we were approached by the Hawkestone Soap Co. which was then in its developmental stage. The company is a sole proprietorship, born of the owner’s passion for making handmade soaps and bath and body products. Echoing the quality of the products, we created a crisp and clean brand identifier that conveys the pure and natural attributes that are the trademarks of the business. Once the logo identity development was complete, we undertook numerous other projects, such as package design, web development, and in-store and exterior signage in bringing this squeaky-clean brand to life.