Developed as a billboard, this piece went mini-viral before it was even hung, even though the intention was never for the piece to be presented digitally. The concept, all in good humour, was initially developed with an accompanying 'male bashing' equivalent, but this counterpart was nowhere near as popular.

The objective here was to get to the root of a tree service call. We recognized that the client's clients may need their services at their property ... but they really don't want them hanging around any longer than necessary.

Muskoka Springs Ad.