Brand Identity

Gypsy Market Mews

The clients were using a logo that evoked a colourful circus atmosphere, but lacked legibility and didn’t communicate the up-market quality of their stylish antique shop. We refined the image to retain the animated sense of fun that the owners wanted to convey, but also to capture the sophistication of their business and target clientele. We restricted the colours to shades of black, white, and gold; made the circus stripes more subtle; and used a typeface that reflected the gypsy theme and tone.