Brand Identity

Coulson Bros. Scow Service

There are few businesses with whom we have worked that embody the entrepreneurial spirit as aptly as Coulson Bros. Scow Service. Coulson Bros. is a 3rd-generation family business with a reputation throughout the Muskoka lakes for quality of service, efficiency, and fairness. With the largest operating capacity on Muskoka’s lakes, the Coulsons have delivered everything from household goods and building materials to hauling massive machinery for major build projects on water-access properties.
Although reasonably representative of their service offering, their previous logo did not reflect the industry-leading quality or market position of the Coulson brand. Embodied by a vector representation of one of the Coulson fleet’s hallmark tug boats silhouetted against an island property, this identifier works to communicate their strong tradition of service while reinforcing their brand image as put forth by their fleet.