Brand Identity

Gateway On The Bay

Launched in 2008, Gateway on the Bay is a residential subdivision development located on the southern shores of Lake Muskoka. Trees, rocks, and water make up Muskoka’s iconic profile; and this logo captures all three elements in a unique composition. The sailboat suggests leisure and freedom, while the white pine tree bending towards the water lends an air of comfort to the imagery. The border control element is made unique by using it as a contoured rockscape in the foreground, providing the identity with a greater sense of depth and relevance.